Imported Food Label Requirements for China: A Practical Guide for Exporters

Imported Food Label Requirements for China: A Practical Guide for Exporters

3 August 2026 | Shanghai, China

China has revised GB 7718-2025 and GB 28050-2025. Both become mandatory on 16 March 2027. Non-compliant goods will be returned or destroyed — no second chance.


For food exporters targeting China, the label is not a formality — it is a regulatory gatekeeper. And the consequence of getting it wrong is more serious than many exporters expect: non-compliant goods are typically returned or destroyed, not sent back for correction.

China has revised its labelling framework through two linked standards, with a transition period running to March 2027. Here is what you need to know.

Two Standards, One Deadline

Both key standards were published on 27 March 2025 by the National Health Commission and the State Administration for Market Regulation, and both become mandatory on 16 March 2027.

Imported Food Label Requirements for China: A Practical Guide for Exporters

GB 7718-2025General Rules for the Labelling of Prepackaged Foods. Three changes matter most:

  • Date labelling. Production and expiry dates must appear together in a clearly defined, independent area with high colour contrast.
  • "Zero additive" claims banned. Terms such as 零添加 (zero added), 不添加 (no added), and 未添加 (not added) are prohibited — including equivalent claims in foreign languages.
  • Digital labelling. QR codes are encouraged, but all mandatory information must remain on the physical package.

GB 28050-2025General Rules for Nutrition Labelling. This standard has been substantially revised:

  • Mandatory nutrients expand from "1+4" to "1+6." Saturated fat and sugar join energy, protein, fat, carbohydrate, and sodium.
  • NRV values and NRV% calculation methods have changed. This directly affects the percentages printed on labels and may downgrade existing nutrient content claims.
  • "Zero" threshold values have been revised. A product that legitimately declared "0" under the old standard may no longer qualify.

Exporters who update only their general label and overlook the nutrition panel will still be non-compliant.

What Must Appear on a Chinese Food Label

ItemRequirement
Food nameMust reflect the food's true nature
Ingredient listDescending order by weight
Net content and specificationsSame display panel as the product name
Importer / distributor name and addressRequired for imported goods
Country of originFor example, "Product of …"
Production and expiry datesYYYY-MM-DD, in an independent high-contrast area
Storage conditionsWhere special storage applies
Allergen informationEight categories now mandatory
Nutrition informationMust comply with GB 28050-2025

Imported goods must carry a Chinese label, printed directly or applied as a sticker.

Allergen labelling is now mandatory — previously only recommended. The eight categories are: cereals containing gluten, crustaceans, fish, eggs, peanuts, soybeans, milk, and nuts. Allergens must be emphasised in the ingredient list or listed separately.

Imported Food Label Requirements for China: A Practical Guide for Exporters

Why the Deadline Deserves Your Attention Now

This is where exporters underestimate the risk. When Chinese customs identifies a non-compliant label on arrival, the practical outcome is return to origin or destruction — there is no mechanism to correct the label and re-present the shipment.

The scale is not theoretical. China Customs returned or destroyed thousands of batches of non-compliant food and agricultural imports in recent reporting periods, and hundreds of batches are refused entry in a typical month.

That means the cost of a labelling error is not a fine and a reprint. It is the full value of the container, the freight both ways, the lost listing window, and a buyer left without stock.

Practical Compliance Steps

  • Start now. Packaging redesign, nutrition retesting, and reprinting take months — not weeks.
  • Audit both standards together. General label and nutrition panel.
  • Retest nutrition data. New NRV values and revised "0" thresholds may change your declarations and invalidate existing claims.
  • Remove every "zero additive" claim, in all languages.
  • Redesign the date area and highlight allergens.
  • Check font sizes. Minimum character heights apply and vary by package size.
  • Brief production, marketing, and export teams — labelling errors often originate in marketing copy.

Takeaway

China's revised labelling requirements are stricter and more detailed, but also clearer than before. The transition period gives you time — provided you use it.

Imported Food Label Requirements for China: A Practical Guide for Exporters

Three priorities stand out: eliminate all "zero additive" claims, revalidate your nutrition data against GB 28050-2025, and meet the new allergen requirements. Labels compliant only with the old standards may be rejected at customs after 16 March 2027 — and rejection generally means return or destruction, not a second chance. Japan's labelling requirements add another layer — the Food Labelling Act mandates Japanese-language labels with specific format rules that translation alone cannot satisfy. In Vietnam, label enforcement varies by port— what passes in one city may be delayed in another

Preparing to export food to China? Read our guide on protecting your GACC registration.

Need help preparing compliant labels across Asian markets? See our Labelling & Regulatory Requirements service.

Frequently Asked Questions

When do China's new food labelling standards take effect?

GB 7718-2025 and GB 28050-2025 were both published on 27 March 2025 and become mandatory on 16 March 2027. The transition period runs until that date.

What changed in GB 7718-2025 (general labelling)?

Three key changes: (1) production and expiry dates must appear together in a high-contrast independent area; (2) "zero additive" claims (零添加, 不添加, 未添加) are banned in all languages; (3) QR codes are encouraged but all mandatory information must stay on the physical package.

What changed in GB 28050-2025 (nutrition labelling)?

Mandatory nutrients expand from "1+4" to "1+6" (saturated fat and sugar added). NRV values and "zero" thresholds have been revised — products that qualified as "0" under the old standard may no longer qualify.

Is allergen labelling now mandatory in China?

Yes. Eight allergen categories are now mandatory (previously only recommended): cereals containing gluten, crustaceans, fish, eggs, peanuts, soybeans, milk, and nuts. Allergens must be emphasised in the ingredient list or listed separately.

Can I still use "zero additive" or "no added" claims on food labels for China?

No. GB 7718-2025 prohibits terms such as 零添加 (zero added), 不添加 (no added), and 未添加 (not added) — including equivalent claims in foreign languages.

What happens if a food label is non-compliant at Chinese customs?

Non-compliant goods are typically returned to origin or destroyed. There is no mechanism to correct the label and re-present the shipment. The cost equals the full container value, freight both ways, and the lost listing window.


About Shanghai Specit Management Consulting Co Ltd

We help food and beverage brands enter and grow in the Chinese and wider Asian markets through trade intelligence, importer identification, and market research.

info@specitconsulting.com


Already registered? Make sure your registration details match before you ship — see what two months of rejection data reveal about GACC Decree 280 enforcement.

Not yet registered? See how to register your food manufacturing facility across Asian markets.

Disclaimer: This article is for general guidance only and does not constitute legal or regulatory advice. Labelling requirements are subject to interpretation and change, and enforcement practice may vary by port. Always confirm current requirements with the relevant Chinese authority or a qualified regulatory consultant before printing labels.

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