You collected 80 business cards at SIAL Paris. Three weeks later, fewer than five have turned into calls. This is not a lead quality problem. It is a timing and follow-up problem. We have helped food and beverage exporters through six major trade shows this year — SIAL Paris, Anuga, ProWein, FHA, Vinexpo and Gulfood…
Email Asian food importers the wrong way, and you get deleted in eight seconds. I am starting outreach to Asian importers for European food brands this week. Before I send the first email, I want to share something from the other side of the table. I have watched European exporters pitch Asian importers for years…
Export food to Southeast Asia, and you quickly discover it is not one market — it is six major ones. Singapore, Thailand, Vietnam, Malaysia, Indonesia and the Philippines each run their own regulator, registration system, labelling rules and language requirements. What is legal in one can get your shipment destroyed in the next. But under…
China Food Safety Law revision landed on 10 October 2026, when the State Administration for Market Regulation (SAMR) released a draft for public comment. This is the biggest overhaul since the 2015 rewrite — 37 new articles, 93 revised, and a framework that will reshape how food enters China for the rest of the decade.…
Canned food in Asia is not one market. It is several — and the reception differs sharply by country. A Portuguese sardine in olive oil, a French duck confit, a Spanish tuna belly, an Italian tomato passata — each carries a different meaning depending on where it lands. European canned and preserved food sells unevenly…
SIAL Paris opens next week. Gulfood wrapped up in February. And right now, across Europe, exporters are shoving sample boxes into courier envelopes headed for Asia. Most of them will clear. Some will not — and the ones that get held almost always fail for the same reasons. Not because the exporter did something illegal,…
9th October, 2026 | Shanghai, China A food distributor agreement in Asia looks straightforward in the template the distributor sends over: territory, exclusivity, minimum volume, price, term, termination. Twelve to eighteen months after signing, the same European exporter is on a call explaining that their distributor is well behind the MOQ written into the contract,…
8 October 2026 | Shanghai, China Opening Day. Your Samples Are in a Bonded Warehouse. You have paid for the booth. You have flown the team in. The printed materials are on the stand. The buyers are walking the aisles. And your trade show food samples are sitting in a customs-bonded warehouse forty kilometres away,…
7 October 2026 | Shanghai, China More than 60% of the English-language labels we send back for revision fail for the same reason: a food health claim on the front of the pack that should not be there. That word might be “detox.” It might be “immunity.” It might be “clinically proven” or “natural” or…
6 October 2026 | Shanghai, China The three most common wrong assumptions we hear from Mediterranean olive oil producers are: “English labels are fine,” “Japan just needs JAS,” and “tariffs are all about the HS code.” Each can stop a shipment at the port. Between grade classification standards that diverge from EU terminology, additive rules…
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