3 September 2026 | Guangzhou, China The booth gets attention. Visitors stop, sample your product, and hand over business cards. The CIIE floor is buzzing, and it feels like market entry is just a matter of follow-up emails. Then three months pass, and you are still talking to the same importers — who have not…
2 September 2026 | Shanghai, China Trade shows are where the food business happens. You can send emails and run LinkedIn campaigns, but nothing replaces standing in front of a buyer who can actually sign a deal. Here are three shows where real, qualified buyers for imported food consistently show up. THAIFEX Bangkok: Where ASEAN-Wide…
8 August 2026 | Shanghai, China Booking meetings during an Asian trade expo is routine — every exporter does it. The real differentiators are couriering samples to key prospects before the show, and staying two or three days afterwards to visit those prospects in their own offices. Your Expo Trip Starts Before the Flight: How…
Updated July 2026 · 21 July 2026 | Shanghai, China At China’s CIIE, exhibiting brings visibility but high cost and uncertain return. For new-to-market exporters, visiting first with pre-arranged buyer meetings often delivers better ROI than rushing into a booth. What We Saw Every November, the China International Import Expo (CIIE) draws thousands of overseas…
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