Dragon Boat Festival 2026: Why Imported Spirits Sales Disappointed

15th July 2026 | Shanghai, China Imported Spirits Did Not See the Expected Holiday Lift Across Shanghai, Guangzhou, and Chengdu, imported spirits moved slowly during the 2026 Dragon Boat Festival. For many importers, the holiday did not bring the sales boost they had hoped for. The main reason is that gift-buying behavior in China has…

07/15/2026Kevin Zhao1 CommentIndustry InsightsChina, market data, spirits

Imported Spirits Pricing in Shanghai: What Retail Shelves Reveal

13th July 2026 | Shanghai, China WHAT WE SAWWe walked into Ole Supermarket in Xuhui and scanned the imported spirits shelf systematically. Here’s what we recorded. 1. Main Price RangeThe imported spirits shelf spans ¥449.00 to ¥25,888. The floor is held by UK/Scotland and Japan — Mortlach, Macallan, Hakushu, Hibiki, and Yamazaki. The ceiling belongs…

07/13/2026Kevin ZhaoIndustry InsightsChina, market data, pricing, spirits

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