Food health claims stopped at Asian port: four claim categories on a European food label inspected by customs

Food Health and Nutrition Claims in Asia: What Exporters Can and Cannot Say in China, Japan, and Korea

7 October 2026 | Shanghai, China More than 60% of the English-language labels we send back for revision fail for the same reason: a food health claim on the front of the pack that should not be there. That word might be “detox.” It might be “immunity.” It might be “clinically proven” or “natural” or…

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