Trade Show Follow-Up 2026: Why 80 Cards Become 5 Calls (And How to Fix It)
You collected 80 business cards at SIAL Paris. Three weeks later, fewer than five have turned into calls. This is not a lead quality problem. It is a timing and follow-up problem. We have helped food and beverage exporters through six major trade shows this year — SIAL Paris, Anuga, ProWein, FHA, Vinexpo and Gulfood…